Beginning his career at a major banking institution and progressing to their Soft Skills, Specific Skills, then Information Systems Training Divisions, he developed an innate sense of the capabilities of machines and software as well as a deep connection to the fears many people suffer from when interacting with technology.

He spent some time in the Travel and Tourism industry and Adult Basic Education and Training, before branching out on his own.  He played around with Team Building and Conference/Event Management before deciding to use his creative and intuitive skills in assisting small to medium individuals and companies to create and manage their web presence and empowering them to befriend technology and use it to their advantage.

He is self taught in all aspects of graphic and web design, assisting his clients in managing their online reputations and creating a professional and viable web presence.